Freya Estreller likes bringing cool, niche products to the masses. She is Co-Founder of Coolhaus, an architecturally-themed and gourmet dessert company made famous by its ice cream sandwiches, which are now sold in over 4,000+ stores across the US. Coolhaus also employs over 70 people in CA, NY, and TX with their 10 artisanal ice cream trucks and 2 brick and mortars. She is also CEO and Founder of Ludlows Cocktail Co., a start-up focused on crafting fun, innovative, and all-natural spirited products. It’s first product line, craft cocktail Jelly Shots, just launched in CA retailers like Total Wine & More and Fresh & Easy grocery store. She was born and raised in Los Angeles (Atwater Village represent!) and has a BA in Sociology with a minor in Business from Cornell University. She is active in youth mentorship via the 9 Dots After School Program, entrepreneur mentorship, and advising and angel investing in start-up consumer brands.